by Paula on October 24, 2010

It is always this time of year that I celebrate the end of the lawn-mowing season but berate the beginning of the ‘washing drying around the house’ season. No room for a tumble dryer, so it’s creative radiator drying for me! While draping sheets and towels on indoor clothes horses, I thought how much easier it would be if I could pop to a local launderette and get it all done and put away in the space of a few hours. There is no launderette in my village though, and even one in a near town closed a few years ago.

It started me thinking about the demise of the communal activities and whether this has given rise to the communities building on line. There was a time when washing clothes, buying groceries, walking children to school etc would have been communal activities, opening up opportunity for chat and togetherness. Now we have every gadget in our homes to ensure we can do all our chores without leaving the house. Even our food shopping can be ordered on line and delivered to our front door, meaning in theory we could get through weeks…months…without having to really see anyone.

But we are social creatures, we like to share, talk, support, relate to each other and if society is reducing these opportunities then little wonder that people are forging new communities on line. People play together, talk together, share pictures and videos, offer comments and opinions and build relationships. It is no replacement for face to face interaction but it is a natural path forged from a deep need to be together.

Social Media Marketing is about relationships, about meeting our clients and colleagues on line and about being human, engaging and real in a changing world. It is not a replacement for face to face business deals, but a very real and important development in making people feel involved with the places and people they do business with. It is important to remember that if we are not a part of this important and growing business community then we, and our clients, are really missing out.

It’s amazing how the opportunities and potential are staring me in the face, even while I’m knee deep in wet washing…!

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