by Paula on December 9, 2010

A short blog about Bath Ales Ginger Hare and how it’s offered me a chance to show you good Relationship Management at work.

I was working at home the other night and posted the following Tweet: 

“Blogging, watching Christmas TV, and enjoying Bath Ales Ginger Hare (see link – recommended!) http://ht.ly/3kObS Multi-tasking!”

The very next day I saw the following Tweet from Bath Ales: 

@paulawhite_uk thanks for recommending and linking to Ginger Hare – glad you like it!

I responded once and then they did to me. So my point is……

By monitoring the internet and having awareness of what’s being said about them they can respond immediately. Had they not responded (I had no expectation or realisation that they would), there would be no problem but by picking up on my Tweet, and responding they have achieved:

4 mentions of their Brand on Twitter

A customer who feels a little but more loyal because of the attention :-)

And now a Blog post with a link back to their website

Not bad for two minute’s work!


Liz Melville December 10, 2010 at 4:37 pm

What a lovely, simple example of what tracking mentions of your company’s name can do. Hmm, wonder if Gordon’s Gin, Smirnoff Tonic, and my local curry place are deploying similar strategies. Would be remiss of me not to put them to the test tonight :-)

Sara goneos December 10, 2010 at 12:46 pm

Great example Paula – short and sweet and I too now know of a ‘Ginger Hare’ love that name if I was a drinker I could now have a ‘hare of the dog’ lol ☺

Dawn Fry December 9, 2010 at 10:47 pm

Great work here – I had never heard of them until reading this so another feather to all of your caps!

Graham Harris December 9, 2010 at 10:00 pm

Nice one, Paula. Good brand awareness by all concerned.

Peter Kay December 9, 2010 at 9:33 pm

Yes, it is a rather good example isn’t it :)

Paula December 9, 2010 at 9:59 pm

Just shows that good Social Media doesn’t need to be technically advanced. Just paying attention, being responsive and making people feel nice – traits all lovely people have for free! :-)

paula December 9, 2010 at 10:12 pm

And Peter, being good at relationship marketing / monitoring myself I now quickly see that Bath Ales have indeed taken the great step of using a Social Media Manager. Congrats and good work :-)

Peter Kay December 9, 2010 at 10:20 pm

Not a manager, a mentor…..

Alan Hooks December 9, 2010 at 9:25 pm

Paula, I had a similar experience with Dell when I put a Michael Dell video on my homepage, but on the other hand my latest blog shows how most are getting it completely wrong good to see some companies understand and should used as examples to the rest.

Paula December 9, 2010 at 9:55 pm

A simple example but effective. Knowing what’s being said about you and reacting about it in a positive way really can work. Since this post they’ve had about 4 more mentions on Twitter, and a growing number of people reading the blog. Hey I’ll be expecting a free crate of Ginger Hare soon! 😉

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