by Paula on January 5, 2011

Leading up to the end of the year there seemed to be a lot of people getting angsty on Twitter. There’s no doubt that how it should be used and who’s using it gives rise to a lot of different opinion. I thought I’d ponder with you some of the issues raised.

Over the next 3 days I will be looking at 3 of the main talked about concerns. Today, the Bots!

1. Bots

We all know of and read about the emergence of ‘Bots’ on Twitter. Automated followers that respond to your mention of certain keywords and then aim to bombard you with sales material at every opportunity.

Without doubt there’s annoyance at this as we all want to be talking to real people, right? Well, if a Bot does follow you, you don’t need to follow them back. Be selective about your follow-backs. Look at their bio, look at their Tweets and follow them if you feel they offer you something genuine and of worth. It’s only if you follow Bots back that you are subjected to the mindless sales junk, and that ‘Unfollow’ button is always only a click away.

It may be that you are inadvertently following Bots but if they are not boring or annoying you then perhaps they might alert you to something useful? Often they will have picked up on you because of keywords or an interest you have expressed, so although they might not be in the spirit of Twitter, you still might be alerted to a product or service you could benefit from.

If you want to rid your timeline of Bots try interacting with one and see if they answer back – if not, kill ’em off! In fact Christmas Day was a good one for Bot-spotting. Anyone churning out sales stuff with not even the smallest reference to Santa Claus, can’t be real for sure! 😉

Tomorrow: Collecting Followers


Steve Wilson January 6, 2011 at 3:22 pm

Yes, spot on, but I wouldn’t be so kind to suggest they can EVER be useful? Any normal person would actively seek out something they want to buy; I’ve never bought something just because a robot has suggested it to me?

Surely the whole point of social media is to be social? Of course, it also leads to business and other such stuff but a company would NEVER have a robot knock on your door selling insurance, so why do they think it’s okay to do it online?

I’m just REALLY frustrated with it at the moment, because I’ve got to the level where I have to be really selective with my followees/followers and every time a bot appears it just takes up valuable time, because some of them are quite clever at hiding!

Nick Chinn January 6, 2011 at 10:04 am

look forward to you completing this series of blogs.

xmas/santa bot spot – great!

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