by Paula on March 30, 2011

Everyone’s got an opinion on Social Media in business. Every business has heard of it, some are using it and some are using it well. It’s very easy to take option 1 or 2: either ignore it and dismiss it as a passing fad, or dabble without real knowledge of what you’re doing and why, and then after a few months write it off as a waste of time or money.

Those who are using it and doing well from it are those who are showing commitment and understanding. Those who are learning, trialling, being inventive and being patient. It is no overnight fix. It is a way of bringing on board and getting closer to your clients and those clients you would like to have. It gives you the opportunity to involve them, to understand them, to show them that you are real and that you care. This takes thought, time and a belief that it’s an integral part of your business present and future.

This article from the FT today shows that while there are more and more businesses engaging in Social Media activity, a large proportion of these are unsure of why they are doing it, and feeling that there is little to show for their efforts.

Another article I read today offers one explanation of why. This article talks about the growing number of Social Media jobs and the natural instinct by some businesses to turn to young people to fill these roles as they have grown up with Social Networks. While I absolutely believe there will be some Social Media stars that come from these young people, it is important to remember that Social Media is not just an activity, not just a box to be ticked, but an important and integral part of your business strategy – not just your marketing strategy – but it is a focus that needs to be considered from all business angles.

  • What are your business goals?
  • Who are your clients?
  • What are your competitors doing?
  • Where do you want your business to be in 5 years?

All of these are major business considerations and all of the answers have some involvement with Social Media.

So remember when you are venturing into the world of social networks, it is far easier for someone who is skilled and experienced in business growth to have learnt about Social Media, than it is for someone who has great awareness of social networks to learn how to drive forward a really great business.

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