About Me

Hi, my name is Paula White and The White Approach is the name under which I offer my freelance management services.

Originally from Evesham, I now reside in the Bristol area where I re-located 15 years ago. I live with my family and keep them forever entertained with my passion and determination for everything I do! From furiously scribbling business ideas in the middle of the night to researching energy efficient boilers, or healthy tips for lunch boxes, I am committed to finding great solutions across every area of my life.

I have over 25 years experience in business, finance, management and operations. This spans roles which include:

  • Supporting the set up and development of the UK branch of a plumbing & heating valve distributor;
  • Running the internal business operations for a management consultancy in the FMCG sector;
  • 8 years as Operations Manager for a large South West architectural practice;
  • 6 years running my own business – firstly developing and training effective business strategies for Social Media, and more recently working as a freelance manager for a variety of businesses including: Financial Services, Marketing, Property, Legal & the NHS.

This experience is backed by achievement of a distinction for my post-graduate Diploma in Management, membership of the Chartered Management Institute and additional qualifications in Performance Coaching for Business, Associate of Accounting Technicians and Teaching Adults in the Lifelong Learning Sector.

So what about when I’m not working? This is when I can mostly be found outdoors! Come rain or shine, I am happiest with the sky above my head and the wind in my hair. I love camping, kayaking and picnics, am a keen road cyclist, and I even like the mad randomness of the British weather! I have been known to lie in the garden in my hammock with my son, watching the clouds go by, and if it rains, we just cover ourselves in an extra blanket and enjoy every precious minute of it.